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Air |
Brief:
A site design in keeping with the corporate
Identity designed. The site was
to maintain an Indian identity, yet would
be one which would appeal to an Indian audience. |
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Fire
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Inspiration:
The seven chakras, Yantras, Yoga asanas |
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Water
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Creative
Strategy:
As yoga's ultimate aim is spiritual harmony,
the progression of owns practices is often
denoted by the harmonization of the chakras.
I therefore decided to use the chakras as
a navigation tool, depicting the chakras
as yantras and using the colours of the
chakras to colour code each of the section. |
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Earth |
Execution:
Various motifs were incorporated using
the yantra as a base visual metaphor. |
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