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Air |
Brief:
A site which would be an online window to
both potential entrepreneurs as also potential
investors. A site easy to navigate, yet
having a distinctive identity of its own.
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Fire
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Inspiration:
The seals of Mohenjo Daro and Harrapa, the
first evidence of rural India's innovative
skills. |
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Water
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Creative
Strategy:
Like the seals of the Indus Valley civilization,
use visual motifs built around the logo
design to guide the viewer through various
sections of the site. |
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Earth |
Execution:
Had three seperate kind of elements:
Backgrounds; sections; Motifs and symbols.
Each was to have a separate identity and
yet not seem disparate. |
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