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Air |
Brief:
A logo for the portal. This logo, along
with establishing the identity of the portal
was also to be the visual symbol to be used
for merchandising as also for trophies and
awards |
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Fire
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Inspiration:
The national colours of the US. Football
fans in actions waving banners and flags. |
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Water
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Creative
Strategy:
Use a symbol to show a Fan exalting. Yet
the symbol was not to look like an infographic.
The logo was to convey energy. |
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Earth |
Execution:
Since a previous logo had existed,
had to derive the logo from that. Used the
letters 'S' and 'F' to depict a fan exalting.
The colours were used to identify the Fan
and the banner.
The form of the logo had to be such so that
it could be used for stand alone merchandising
as also to create trophies etc.
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'F'
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 'S' |
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