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| Type:
Logo design and Corporate Identity kit |
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Air |
Brief:
A logo for a restaurant which would fall somewhere
between a family eatery and a fast food outlet.
It should carry both a traditional feel along
with a 'pop' friendliness.
The logo would have to project hospitality and
cheeriness.
It would have to be built around |
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Fire
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Inspiration:
Archie comics, restaurant graphics |
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Water
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Creative
Strategy:
Instead of making it very graphical, it was agreed
that a more illustrative feel would serve the
purpose better. While a cook serving was an hackneyed
usage to symbolise hospitality in a restaurant,
it was felt that it got the message across most
directly. A differentiator had to be created in
the style of execution. |
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Earth |
Execution:
As the larger clientele would be teen/young
adult crowd, decided to do the character in an
"Archie's comic" feel, while retaining
a sense of 3D.
This served another purpose. As comics are generally
line drawn, the logo could also be depicted as
line drawings and would also allow for limited
clour printing. |
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