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Air |
Brief:
The logo was for a company who were into
providing business intelligence through
the net. What had to be portrayed was the
ability of the company to sift through strata
of data and arrive upon precise business
intelligence. |
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Fire
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Inspiration:
The concept which was the basis of the site
design. The 'four elements' to project the
ability of the company to break up complex
information into basic packets of information
which would aide decision making. |
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Water
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Creative
Strategy:
Keep the logo simple yet should convey the
objective. Decided to retain the four element
identity which would be used interchangeably
to put across various aspects of the organisation. |
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Earth |
Execution:
Started working with the symbols of
the four elements. The concentric circles
were used to portray the various information
strata as also the focus which is arrived
upon. The central zone of intelligence is
arrived upon by synthesis.
However decided to not include all the colours
in the final logo. But rather keep it monochromatic.
While various Chroma values would convey
the various elements. |
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