| |
| Type:
Logo design and Corporate Identity
kit |
|
|
Air |
Brief:
The client is a Micro Venture Capital fund
aimed at providing funding to grassroots
level innovations in rural India. They were
seeking a corporate identity solution. |
|
Fire
|
Inspiration:
Folk Art, Paintings, Water colours. The
word 'Aavishkaar' in itself means: innovation,
a find, discovery, invention. |
| |
Water
|
Creative
Strategy:
Given the field of work the symbols seemed
to suggest themselves. As they were dealing
with grassroots’ level innovations,
the rural entrepreneur was placed as a grass
root, with the enveloping security denoting
the company. The bulb was an obvious choice
for innovation and ideas. The colour scheme
had the bright appeal which would go with
the preference of the target audience. The
green was to denote rural India.
The text was done in a devnagri
variation so as to establish the Indian
identity. |
|
Earth |
Execution:
After the basic elements of the logo
were freezed on, they were put together
into a single unit. Where the Protective
figure and the grass root innovator were
placed as if a filament of the bulb. The
execution was then done in an oil paint
style with a certain rough feel to simulate
folk art.
The first 'A' was hand drawn in a devnagri
script and the rest of the logo type was
hand painted to maintain the hand painted
feel of the logo. |
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