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| Type:
Logo design and Corporate Identity
kit |
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|
Air |
Brief:
MR was an established brand in the audio
market, but one which needed a makeover
so that it had a more contemporary identity.
Which would not be equated with transistors
and radios but with MP3s and contemporary
audio products.
Yet, as its clientele was mostly cost conscious
middle class it wasn't meant to look premium
and unaffordable. |
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Fire
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Inspiration:
20th century Fox logo, Art Deco styling,
radio dials |
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Water
|
Creative
Strategy:
Build a symbol around dials with a styling
which would straddle both the retro looks
of the 50s-60s with more contemporary feel
of present digital merchandising. |
|
Earth |
Execution:
Designed the logotype. Then extruded
it in 3D. Created the dials etc in 3D. Decided
to create backgrounds for various requirements
like horadings and signages which would
bring about the contemporary look. |
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