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| Type:
Illustration/Corporate Art |
|
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Air |
Brief:
A follow up illustration to be used for
output in various media. The illustration
had to depict a mythical realm where Unicorn
as also the other mythic inspired products
were being created as also evolving. The
creative director had wanted a solution
which would not show the clients lab as
a mere technical arena but more as a 'pit'
for creative and magical brew. A realm where
natural laws are suspended and limits exceeded |
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Fire
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Inspiration:
Star Trek, Fantasy Art, SciFi visualisation |
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Water
|
Creative
Strategy:
As these were new products, it was agreed
upon that the envoironment would be depicted
as raw and primordial. Something on a constant
boil. A realm of complete potential, magical,
where one didn't know what new idea would
come into being. Also the treatment of high
contrast between Hot/Cold was to be maintained. |
|
Earth |
Execution:
Imagine a planet raw, still coming into
being. Just on the brink of realising its
creative potential. Created the Molten Magma
landscape in Bryce. Created the ootheca
of the Unicorn as also the two moons in
Extreme 3D. The Unicorn was hand drawn,
painted and then composited to the final
image. |
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