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Air |
Brief:
The client needed to depict Unicorns in
a non-traditional manner. The execution
while retaining a mythical feel should also
portray the high technology which the product
was. |
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Fire
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Inspiration:
Fantasy Art, Technical drawings. |
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Water
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Creative
Strategy:
Along with the creative director evolved
a central theme based on metamorphosis and
transformation. As the family of products
would all have mythical names.
To depict the Unicorn's transformational
capability, depicted it coming out of the
hot boil of imagination into cold reality. |
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Earth |
Execution:
Used strong contrast hot and cold colours
to depict both the transformation as also
bridge the technical capability with the
mythical.
SW used: Photoshop |
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