| |
| Type:
Corporate Art/ Illustration |
|
|
Air |
Brief:
The client, an organisation based out of New York,
needed an artwork for an upcoming musical event.
The illustration was to be used for multiple purpose,
from flyers to posters to inserts. |
|
Fire
|
Inspiration:
Folk Art, Mughal miniature Paintings, Iskon Art,
Pop Art |
|
Water
|
Creative
Strategy:
The client needed something colourful to denote
the character of the evening. Yet it was not to
be misconstrued as a general rock/pop event. As
the message of the evening as also the spiritual
tones of the musical event needed to come out,
overt symbols like the dove and light ball were
used. |
|
Earth |
Execution:
While the event would have slight spiritual
overtones it wasn't meant to signify any race/nationality
or creed. Thus needed to depict figures graphically
and use colour schemes which wouldn't be identified
with any racial bias as also portray the diversity
of the participants.
Gave it a mix between pop and Folk treatment to
evoke the character of the musical evening. |
|
