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Air |
Brief:
The client comissioned a digital art piece
which would be able to be a stand alone
piece of Art yet bring about brand recall,
without seeming to look like a commercial
message. The client intended to use this
for both decorative purpose as also send
it out as a Diwali Greeting to their clients. |
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Fire
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Inspiration:
Ganesh, Lamps, Fireworks, Charkis |
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Water
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Creative
Strategy:
The most commonly used symbols for Diwali
greetings are lamps and Ganesh's. Yet the
logo of the client had to be used in such
a way so that it was not just relegated
to the background and formed an integral
part of the visual. |
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Earth |
Execution:
Created
multiple layers of the logo and successively
created an explosive effect with them to
evoke both the sense of fireworks as well
as lamps.
Selected the "Omkar" shape of
the Ganesh, as that would give maximum exposure
to the logo. Drew the "Om" so
that parts of the logo now formed Trunk
decoration of Ganesh as also folds of his
dhoti. The Back ground behind the exploding
Logo, was created with 12 layers of various
background s created with numerous software
so that in a blown up size there would still
be enough details to peruse at close scrutiny...the
way a painting generally is scrutinised.
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The
Diwali Card, with the logo forming the back of
the card:
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Beam
me up scotty! |
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